Machiavelli the prince Essay Example for Free

Machiavelli the prince Essay Machiavelli emphasized the value the need of stability in the domain of the prince. Machiaveli argued that virtuous and stable state is the greatest moral good and the effort to protect one’s country regardless of what it will take. What is important is that, one is to do anything to save the country and to sustain his power. Furthermore, Machiavelli noted that the prince should not be disrespected. The prince should be feared and loved, but it is much better to fear that loved According to Machiavelli; rule is justified by force but not by law. He proposed some of the actions that may be done to perpetuate power. His idea generally is based on how one can take and controlled leadership in a particular country and use it maximum level. Some of his area of interest was on defense and military, reputation of the prince, generosity vs. parsimony, cruelty vs. mercy, avoiding contempt and hatred gaining honors, noble and staff, avoiding flattering, and how to get fortune. According to him the greater achievement of the prince is when the prince has acquired all the above factors. Conclusion Ethical behavior principal as it has been viewed in this paper is fundamental for the development of the potentialities of the person and the achievement of any particular company. The most important thing is the unified relation among the society members such that whatever they do will be guided by the virtues or values of good behavioral actions. Reference: Irwin, T. H. (1999) â€Å"Republic 2: Question justice,† in Plato 2: Ethics politics, Politics, Religious, the soul, ed. Grail Fine Oxford: Oxford University press, pp. 164. 185 American Psychological Association. (1953). The ethical standards of psychologists. Washington, DC: Author. Leal, L. (1998). T

Fahrenheit 9/11 Essay -- Michael Moore Movie Persuasion Essays

Fahrenheit 9/11 Michael Moore’s latest film, â€Å"Fahrenheit 9/11,† presents a critical look at the administration of George W. Bush and the War on Terrorism. In this film Moore investigates the rapid growth of the United States government and its trend of trampling the rights of individuals, and the corporatism that is spawned out of the close ties between big government and big business during wartime. Michael Moore may not convince all audiences, but is successful for its factual accuracy in which the evidence spoke for itself, and at the same time proclaimed Moore's artistry in transposing and splicing scenes to create impressions that supported his allegations and opinions. Michael Moore has employed two main techniques in an attempt to successfully influence his audience; psychological means of strategy, and cinematic techniques of persuasion. These methods, coupled with how they are presented to the audience, and how the audience react, are what Moore uses to create a scheming effect.   Ã‚  Ã‚  Ã‚  Ã‚  Humor and emotional appeals is what Moore has used in Fahrenheit 9/11 to aid the effect of persuasion. For humor, Moore reaches for an ‘ad populum’ with his audience, looking to exert his opinion as a justification for his claim. An example can be with the Florida election, where Moore has used a fast tempo background piece of music. This sounds much like a stereotypical ‘hillbilly/country’ song; which can be related to Bush’s southern US state background. This music has several functions, including helping Moore’s rapid delivery of facts, but in this case it illustrates Moore’s opinion of the nature of the election – that it can be seen as some sort of ‘joke’. By providing a taunt at Bush’s background, Moore has given the audience humor. Comedy makes these messages more effective as it increases the liking for the source [Moore], and the choice of humor might illustrate a shared sense of hi larity that hints at a similar set of underlying ideas that the audience hold. In â€Å"Fahrenheit 9/11† Moore specifically uses anger as his primary emotion in order to persuade the audience, the anger of Lila Lipscomb, whose son died whilst in combat duty in Iraq. Moore’s interview with Lila Lipscomb provides an insight into the pain felt by families whose children had died during the war in Iraq. Moore presents the audience with the nature of Lipscomb’s anger directed at th... ...ainst its own subjects and its object is not the victory over either Eurasia or East Asia but to keep the very structure of society intact." The aim of this is to strengthen Moore’s view of the drive of the ruling class of modern hierarchical society imposing essentially permanent warfare. Moore reads the quote before the end of the movie. This tactic is used by Moore to give a more memorable and powerful statement, leaving the audience his solidarity attempt to question their leader’s action. Michael Moore brilliantly manipulates the conventions of film to make the audience see and feel these political and moral issues the way he does. Moore, an outspoken loather of the President has shaped his film like a cinematic bullet, with character assassination as his priority. â€Å"Fahrenheit 9/11† shows a series of solemn images and sound bites, arranged as a critical history of the President’s actions since he took office, including the abuse of power and use of fear tactics that have been employed for his monetary and narcissistic gains. Regardless of personal political leanings, â€Å"Fahrenheit 9/11† is an amazing accomplishment of individual expression and anti-government aggression.

Five Forces Analysis on Indian Retail Industry

Porter’s Five Forces Analysis on Indian Retail Industry An analysis of the structure of the industry should be undertaken in order to find effective sources of competitive advantage (Porter, 1985). Therefore, in order to analyse the competitive environment of Tesco, Porter’s five forces analysis has been used by the researcher as follows: Threat of substitute products and services The threat of substitutes in the grocery retail market is considerably low for food items and medium to high for non-food items. In the food retail market, the substitutes of major food retailers are small chains of convenience stores, off licenses and organic shops which are not seen as a threat to supermarkets like Tesco that offer high quality products at considerably lower prices (Financial Times, 2009). Moreover, Tesco is further getting hold of these shops by opening Express stores in local towns and city centres creating a hurdle for these substitutes to enter the market. However, the threat of substitutes for non-food items, for instance clothing, is fairly high. It should be noted that so long as the economic recession prevails, customers will be inclined towards discounted prices hence Tesco is a threat to the speciality shops. Threat of entry of new competitors The threat of entry of new competitors into the food retail industry is low. It requires huge capital investments in order to be competitive and to establish a brand name. Major brands that have already captured the food retail market are Tesco, Asda, Sainsbury’s and Morrisons and they account for 80% of all shopping in the UK (Mintel, 2010). Therefore, new entrants have to produce something at an exceptionally low price and/or high quality to establish their market value. Gaining planning authorisation from local government takes a considerable amount of time and resources to establish new supermarkets and this is therefore a considerable barrier to new entrants. Intensity of competitive rivalry The intensity of competitive rivalry in the food and grocery retail industry is extremely high. Tesco faces intense competition from its direct competitors, including Asda, Sainsbury’s, Morrisons and Waitrose, which are ompeting with each other over price, products and promotions intermittently. It should therefore be highlighted that Asda is one of the key competitors in this segment with an increase of market share from 16. 6% to 16. 8% during the fiscal year 2010/ 09, while Sainsbury’s has shown an increase to 16. 1% from 15. 8% and Morrisons to 11. 6% from 11. 3% through the same period (Euromonitor, 2010). The slow market growth essentially means that these increasing market shares from competitors have intensified the market rivalry, which is threatening Tesco’s market leadership position. In rural areas where the nearest superstore can be some distance away, some primary consumers are attracted by retailers like Somerfield and Co-op . Hard discounters like Aldi and Lidl have taken over the market in times of recession. During 2008 they recorded a growth of sales of over 25% (Keynote, 2010). Bargaining power of buyers The bargaining power of buyers is fairly high. In cases where products have a slight differentiation and are more standardized, the switching cost is very low and the buyers can easily switch from one brand to another. It has been proposed that customers are attracted towards the low prices, and with the availability of online retail shopping, the prices of products are easily compared and thus selected. Bargaining power of suppliers The bargaining power of suppliers is fairly low. It should be noted that the suppliers are inclined towards major food and grocery retailers and dread losing their business contracts with large supermarkets. Hence, the position of the retailers like Tesco, Asda, and Sainsbury’s is further strengthened and negotiations are positive in order to get the lowest possible price from the suppliers.

Climate Change Denial Of The North Pole - 985 Words

Climate Change Denial Its midnight in the North Pole, its summer and the sun hasn’t set in months; a polar bear is out hunting with her young cub. There has been less and less territory for her to claim as her own as of late, and even less food. She must find food for her cub. Having not eaten in days he has become malnourished and frail. She returns the dark, frigid water trying to find anything worth eating. Nothing. She climbs back onto the ice float where she left her cub. He is no longer moving. He has finally succumbed to his empty stomach. The mother, despondent and broken, let out a heart-wrenching roar before laying down on the ice and succumbing herself having lost the will or incentive to continue on. Everybody has heard of global warming and the anecdote that our grandchildren will never see a polar bear. Near apocalyptic warnings of the future we will have if we allow it to continue unchecked. However, there is a large faction of people who go out of their way to try to downplay the effects of global warming; these people are known as climate change deniers. Predominantly conservative, these people do everything in their power to undermine global warming for economic gain. Climate change denial has a big effect on the scientific community’s ability to focus on a solution to global warming and stems from misinformation and a value of public/personal opinion over scientific research. What is global warming? Global warming is a gradual increase in the overallShow MoreRelatedGlobal Warming: The Release of Greenhouse Gases986 Words   |  4 Pageswater to rise and our freshwater to shorten, near extinction of animals, and it is affecting our health. The changes in our water have become more drastic as time goes on. One concern that has approached many scientists is the rising of sea levels. 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